Torinit partnered withWeed Man, one of North America’s leading lawn care providers, to redesign their digital presence and buying journey. Our goal was to enable Weed Man’s bold vision of scaling into a$1 billion business by driving more transactions through self-service digital channels.
Weed Man’s legacy website wasn’t optimized for mobile, had outdated design patterns, and created friction in the customer journey. Purchasing lawn care services often required assisted interactions, slowing down growth and creating barriers for modern consumers who expect fast, seamless, digital-first experiences. The company needed a modern platform and a reimagined user journey to unlock scalability.
Torinit redesigned Weed Man’s website to be modern, mobile-responsive, and user-friendly, with an emphasis on clarity of information and seamless navigation. We re-architected the online buying journey to support frictionless, unassisted transactions, ensuring customers could purchase lawn services quickly and confidently.
We also integratedAI-powered lawn measurement tools, eliminating the need for in-person property visits and speeding up the sales process. Together, these improvements gave Weed Man a scalable digital platform that supports its billion-dollar growth ambitions while delivering an exceptional customer experience.
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