What Is The Right Time For A Website Redesign?
Wondering when is the right time to give your company’s web design a refresh? There is something appealing about giving your website a new look and feel; a completely brand new start. Yet, before you jump headfirst into building a brand new website, you need to understand the rationale behind why a redesign is necessary.
In this article, we look at the top reasons why you should consider redesigning your website from a functionality and design layout standpoint to a user and brand experience perspective. These projects will take time and money. So, while the question of ‘when’ may not be something that we can answer for you, we can help with the questions of ‘what and why’.
Your website is a person’s first impression of your brand and business. One of the questions that you should be asking yourself is whether your website truly reflects the changes that are happening at a brand-level. A website should always portray a strong brand image that accurately represents your company.
Brand-level changes can happen in multiple ways such as the launch of a new brand, a design rebrand or the introduction of new products to your existing product and service catalogue.
Below, we outline the two most common brand-level changes that companies must incorporate as part of their web design and website development.
Introducing New Product Listing
Whether you are a B2C eCommerce company introducing a new product, or you’re a restaurant with a new location, customers rely on your website to provide accurate and up-to-date information about what you offer, where you offer it and how much things cost. Changes like these require a redesign.
Additionally, you might want to promote a new product or location in order to increase sales and boost interest among customers. A new website design can ensure that new brand-level changes are offered front and centre.
Brand Design Package Changes
Occasionally, businesses are required to undergo changes to their brand design package such as updated colours, a new logo or updating site imagery. Rebranding in such a way is often required to make sure that a company’s brand reflects its messaging and focus.
If significant changes are planned for your current brand design package, they need to be reflected on the company’s website. If your brand isn’t seamless online and offline, this doesn’t convey credibility to existing and prospective customers. Your website should be an accurate representation of your brand at all times.
Current Site Behind the Times
The last thing that a visitor to your website wants to be greeted with is a site that is outdated and hasn’t seen any functionality or user experience updates since the early 2000s. If your company’s website is currently ticking all the boxes on the following, it may be time to speak with web design experts.
57% of internet users claiming they wouldn’t recommend a business with a poorly designed mobile experience. That is why it is no longer acceptable in 2020 to provide a responsive website experience that isn’t catered to providing a good user experience on a mobile device.
Needs New Features/Functions
Similarly, if your website hasn’t seen any updates in terms of new features or functions that would improve the user experience, then an update is needed.
According to a case study by Gomez, 88% of online customers are less likely to return to a site after they have had a bad user experience. Functionality plays a large role in keeping users engaged. Therefore, as part of UX design new features and functions are needed to create an enjoyable user experience.
With design trends changing every few years, even a website that is two years old can feel outdated in comparison to a competitor that has recently redesigned their website. Websites today should have a clean, modern look using simple patterns that easily cater to mobile interfaces.
When your website looks old, has a complex design and isn’t easy for users to navigate, its time to consider a website redesign.
Finally, the last sign to tell you your website is in need of an update is if it takes a considerable amount of time to load.
Slow-loading websites can result in 40% of users abandoning the website after more than 3 seconds. If your website takes longer than 2 seconds to load, then you can expect low website performance, user dissatisfaction and poor user experience. Website users want instant gratification and if your company doesn’t want to experience high abandonment rates, then a new website redesign is an effective solution.
Website Not Converting? Increase Performance With A Strategy Technology Partner
In a fast-paced online marketplace, you need a company website that is geared for providing an outstanding user experience while featuring the latest design trends needed to keep you competitive. Torinit acts as your strategic partner and with our team of design and web development experts- we will help you create an online website product that will engage and convert your users.
Contact us today and discover how Torinit can help your business grow.