8 Steps App Development Guide | Torinit Technologies & Ventures
“So you want to build a mobile app. Great, there’s a lot to gain from developing an app, whether it will stand on its own or accompanying an existing product. Regardless of the purpose, the basic steps to creating a truly outstanding app follow the same guidelines.
In this guide, we outline how to build a mobile app in 8 simple steps.
1. Define Your Digital Product Offering
Before you get started, it’s important to really understand the product vision for your app. “Building an app,” is not an idea, “building an app that makes it easier for customers to do x,” is.
One of the common questions to answer at this stage is whether you are selling a good, or a service. A B2C ecommerce app that helps sell personalized handbags, for instance, is selling goods. Whereas a B2B inventory management app is selling a service.Once you know what you’re building and what need it fills, you need to determine who your app is for.
2. Understanding Customers & Consumers
The best mobile app development isn’t about coding, it’s about people. There is a critical need to understand the customers and consumers who will be using the app. Understanding this is the key to determining the functions and features your app requires.
The first step here is defining your customer. Your customers are the people who will pay for the app, buying products or signing up for subscriptions. These are the people who you directly generate revenue from.
The second step is defining your consumer. Consumers use the app, but don’t necessarily buy anything. That doesn’t negate their value, however. Consumers champion your product/brand, improving your authority and spreading word of mouth. They may not make direct purchases, but they’re essential for growing your product.
Once you define these two sets of users, you need to understand their digital behaviors and overall motivations. This is the “why” and “how” of their use of your mobile app.
3. Choosing Functions & Features
The next step in building a mobile app is identifying the functions and features that your customers would benefit most from. It’s important to prioritize the desired functions and features by their significance and importance to the user experience.
Most mobile apps launch as a minimum viable product first, so it’s essential to get the most important features chosen first. The nice-to-have features can wait for future iterations of the product.
4. Customer Journey Mapping
With your product purpose, consumer/customer, and features/functions defined, it’s time to build out your CX. At this stage, this usually means creating your customer and consumer journey maps. The maps trace the customer journey from discovery through interactions with your app.
A few of the key questions your consumer and customer journey maps must answer include:
- Where and how do they discover your product?
- What does your product offer that gets them interested in your app?
- Once they’ve downloaded the app, what is the first action they perform?
- What’s the last thing they do before closing the app?
5. Design The User Experience
Journey mapping can give you an idea of how you want customers and consumers to interact with your app. UX determines how they experience your mobile product. In addition to leading users to the desired goal of your app (ex. Purchasing a product, or buying a subscription), it also needs to be a seamless, easy, and enjoyable experience to keep users engaged.
One of the first goals of good UX design is minimizing the number of touchpoints and frictions for the user. This includes things like simplifying navigation so that there are fewer taps, swipes, and touches to get accomplish tasks.
At this stage, it’s a good idea to hire mobile app development experts. The expense is well worthwhile since the traction of your app heavily depends on its user experience.
6. Choosing Your Team
Nobody makes it alone. A strong team is the backbone of any successful mobile app launch. It’s essential to hire a diverse tech team to design, build, and support your product. Some of the key team members that you should consider onboarding include:
- Data Architects
- Dev Ops Specialists
- Experienced Developers
- Product Managers
- Quality Assurance Masters
In time, this team may need to expand, scaling with your products, its audience, and its offerings. To get your mobile app up and running, however, these are the core roles you will need. Once your team is assembled, you can get to work building the mobile app.
With the app finally built, it’s time to test how it will perform in the real world. At this stage, you may want to consider a soft launch, or testing the app with a handful of critical users.
The testing stage is essential. It lets you uncover any bugs or pain points before going to market. As well as giving early insights into how people use and experience your app. It’s your last chance to smooth out your product and its CX before launching your MVP.
The final step is an ongoing state for mobile apps. To stay competitive and profitable, the products must continually go through a cycle of receiving feedback, making refinements, and updating the product.
The better your market and data monitoring technology, the more effective the insights you receive. Leveraging the best analytical software allows your product to have real-time insights on marketing and improving your product in a way that better speaks to your customers and consumers. This is just one more reason why working with a strategic technology partner is important for growing your digital products.
Grow Your Products With A Strategic Technology Partner
Torinit is a strategic technology partner whose main priority is making you grow. Our team of experts help guide you through research to development to improvements. Leverage our unique experience, partnerships, and expertise to create compelling, revenue-generating, user-centric, scalable products.
Contact us now to discover the Torinit difference.