Do You Need To Develop A Mobile App?
“There’s an app for that,” but there doesn’t have to be.
While a mobile app can be a powerful tool, it needs to cut through a lot of noise. The average person has about 25 apps on their phone at any given time, and over 6000 apps are created every day. Today, we take a look at how you can decide whether you really need to develop a mobile app or not.
Benefits of a Mobile App
There's a goodThere’s good reason for companies to have an app. Creating a mobile app has a big edge for the right businesses and products. They’re faster than websites and offer more features, interactivity, and engagement. Even still, if you’re considering building a mobile app, it’s important to weigh the benefits.
The user insights and analytics of a mobile application are unparalleled, even compared to a website. Apps provide real-time data on your actual users, their habits, and how they interact with your product.
Leveraging this information gives you the agility to update your digital products in meaningful, profitable, and engaging ways. Some of the core insights a mobile app provides include:
Demographics - Who are your users? Locations, gender, age, etc.
Actions - What a user does on your pages and in your apps.
Engagement - A complete overview of how each user moves through the purchase funnel.
Drop-Off - Discover where users are dropping off or abandoning carts so you can make the right adjustments.
Retention - Uncover how to increase retention. What do your users love? What causes them to leave?
Real-Time Testing - A/B testing and real-time monitoring let you keep improving results with meaningful data.
Growth - Leverage insights to grow your core user base and expand into new markets.
Earning and retaining users is hard work. So it pays to keep your customers using your products with branded apps. A mobile app gives you full control over brand focus and messaging. On a website, you compete with every ad, pop-up, and tab that users have open. On your application it’s all your brand, so you can focus on telling your product’s story.
Taking advantage of branded apps helps you retain users, and get more value out of them.
The best mobile apps improve customer loyalty. They make purchases secure, fast, and easy for ecommerce and keeps systems and interactions running smoothly for services. A better, user-friendly app builds loyalty faster than a website. Apps are more personal, cultivating a stronger relationship with users.
Additionally, mobile apps can easily integrate loyalty programs, helping users earn loyalty points and credits to keep them coming back.
Controlled User Experience
Although your app ends up in users’ phones, it puts you in the driver’s seat. You can dictate how people engage and move through the funnel to maximize your success rate. You can even direct users back to your app at any time with push notifications.
Do You Need An App?
For the right product or brand, developing a mobile app is an ideal solution. But if it’s not the right fit, it can be a waste of resources. To decide if mobile app development is right for you, ask yourself these 5 questions.
1. Does It Add Value? (To The User)
Don’t build an app for the sake of having an app. One of the most important aspects of deciding whether or not to develop an application is determining if it brings added value to the user.
Apps take up valuable real estate on peoples’ phones. That makes it hard to get people to download them, and even harder to keep them. Ultimately, an app should solve a problem for the user. For example, it may improve their experience, offer a rewards program, offline accessibility, or cross-platform functionality. Adding value to the user increases usage and decreases churn rates.
2. Does It Add Value? (To You)
The value of an app isn’t measured exclusively in the value to users. It’s also important to consider the value to you, as a business owner. For example, if customer retention is a high priority, an app is more beneficial than if you’re focused on seeking new customers.
Another consideration here is how you will use the app for your business or product. Will you make full use of the benefits of a mobile app (ex. extracting user-generated data to inform your product and marketing choices)? Your app should serve as a tool to create feedback that you can use to improve your business operations.
3. Is Your Website Mobile-Friendly?
If your website lacks mobile functionality, an app can be a game-changer. Over 50% of all website traffic is on mobile devices. Missing out on mobile traffic cuts your reach in half, alienating you from customers and clients who are likely to convert. Also, if your website is not optimized for mobile devices, issues such as slow load times and poor quality video may cause users to leave your website. So take heed!
4. Do Your Competitors Have Apps?
If your competition has a mobile app, you may feel pressure to build your own. Before you jump ahead, take a look at their application. Are people using it, and does it offer any added value? If not, you may not need one.
If you do go ahead with an app, consider what functions and features your competitors are missing that you could build upon.
5. Can You Build It Well?
This is the crux of deciding whether or not to develop a mobile app. If you’re going to build it, you need to build it well. Not only will a poorly made app not get much use, but it can also negatively impact how users view your products and/or services.
Work with top mobile development experts and strategic technology partners to get the most out of your app. Make sure it is not only designed for UX performance, but that it’s also the right fit for your product, your users, and your market.
Work With Top Toronto Mobile App Developers
Torinit is a strategic technology partner that specializes in mobile app development. Our team of experts guides you from research to development to implementation. Leverage our unique experience, partnerships, and expertise to create compelling, revenue-generating, user-centric, scalable digital products.
Contact us now to discover the Torinit difference.